Circular IngenuityA consultancy built to turn circular into opportunity.
Circular Ingenuity was founded on one simple conviction: the circular economy is not a cost, it is the best business opportunity we have. We bring 8+ years of circular policy, implementation and strategy expertise to help companies cut regulatory risk and unlock value across their portfolios and value chains.
Kayleigh Lee-Simion
Founder and Principal Consultant
Kayleigh is the Founder and Principal Consultant of Circular Ingenuity. She advised the European Commission on the revision of the Packaging and Packaging Waste Regulation and designed Singapore's deposit return scheme, the first in Southeast Asia, now rolled out nationwide. At CDP she leads the plastics and circular economy disclosure framework and strategy. In 2025, 4,200+ companies, representing 18.3% of global market capitalisation (US$26 trillion), disclosed data on their impacts on plastic pollution and waste. Kayleigh has also contributed as a technical expert to the working groups of TNFD, WBCSD's Global Circularity Protocol, ISO 59000 and Systemiq's Packaging Data Hub.
Four things we hold ourselves to.
The linear system is the problem
A linear system treats materials as free to take and free to throw away, so most businesses never attach a monetary or environmental cost to them. We work out what recovered material is worth and design the loop so that value stays with you.
Say it so the board can sign it
We know cost is usually what gets a decision signed off. We translate compliance risk and climate and nature opportunity into long-term financial value, and make approving it a no-brainer for your board.
Honest about developing regulation
Circular regulation is a fast-moving space. Some obligations are clear, some are still open to interpretation, and some are yet to be formalised. We tell you which is which, so you know what to act on now and what to plan for.
Make circularity business as usual
We develop the processes, systems and ways of thinking that make circularity part of how you operate and how you work with your value chain. The circular economy is here to stay, and this is how your business stays a leader in it.